Our Members

The AHRMA organization has 4000 enthusiastic, active members. The vintage-era machines displayed and used in AHRMA events span a full 60 years, from the 1920s to the mid-’80s.  The National-championship schedule typically includes at least 14 rounds each in roadracing, motocross, dirt track, cross country and trials.

Surveys have found AHRMA members are mature, fairly affluent, well-educated and very dedicated to motorcycling. Below are the findings of our 2008 survey (along with other data, where noted):

Occupation % Age %
Business owner 23 16-30 2
Professional/technical 24 31-40 6
Craftsman 6 41-50 29
Administrative/management 8 51-60 31
Retired 24 60+ 26
Sales/marketing 4 Average age: 51*
Other 6
Service 4 Highest level of education %
Military 1 Some high school 2
High school or equivalent 38
Household income % Trade school 16
Under $30,000 7 Bachelor’s degree 33
$30,000-$60,000 32 Master’s degree 7
$60,000-$100,000 29 Doctorate 3
$100,000+ 32
Motorcycle magazines read %
Motorcycle-related spending $ Vintage Views 92
New/used motorcycles 4370 American Motorcyclist 69
New parts 872 Cycle News 37
Services 835 Racer X 17
Used parts 459 Cycle World 40
Tires 442 VMX 14
Suspension 474 Classic Bike 12
Safety apparel 401 Motorcyclist 17
Tools 190 Roadracing World 14
Fuel/lubrication 531 Classic Racer 7
Logo clothing/items 198 The Classic Motor Cycle 8
Books/magazines/manuals 165 Dirt Bike 15
Chain/sprockets 165 AHRMA annual travel (all) %
1 to 5 days 7
AHRMA Member Online 6 to 10 days 32
e-mail 87% 11 to 14 days 14
Sourcing vendors online 77% 15 to 19 days 10
Internet users who buy on-line 67% 20 to 30 days 18
31 to 40 days 6
Motorcycle activities % 41+ days 6
Motocross 29 Why do members participate in AHRMA %
Street riding 14 Vintage Motorcycles 59
Roadracing 19 AHRMA people 17
Trail riding/dual sport 4 Track time 10
Spectator 3 Event location 4
Observed trials 5 Win Championship 3
Cross country 7 Volunteer 2
Dirt track 8 AHRMA competition preferences %
Show restoration 4 Single race weekends 70
Other 6 Back to back weekends 30
Trials competition 5 Single event weekends 20
Multiple event weekends 80

AHRMA members represent nearly $60 million in annual motorcycle-related spending (not including race entries or travel!). To reach these customers, consider advertising in Vintage Views, the annual handbook, event programs or on this website. AHRMA can also coordinate direct mailings to the entire membership, or to selected subgroups. Contact Matt Hilgenberg with advertising needs. For sponsorship opportunities and vendor/display space at events, contact David Lamberth.